Jecinta Mwai, Social Media Manager in Nairobi

About

I turn everyday brand moments into content people notice.

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Portrait of Jecinta Mwai — Jecinta Mwai

Strategist & Content Manager

**Nairobi**Kenya

I am Jecinta Mwai, the strategist and content manager behind Socials by KM. I help growing businesses show up consistently, communicate clearly and turn social media into a practical business tool.

My approach blends audience insight, strong hooks, simple storytelling and performance reviews.

I do not post for the sake of filling a feed. Every content decision should build visibility, trust or action.

What clients get

01A clear content direction
02Consistent brand communication
03Platform-native videos and captions
04Active community management
05Reports that guide the next move

Case studies

Four brands, and the numbers on both sides of the work.

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0

Views across the four accounts

0

Profile views generated

0

Accounts rebuilt, before and after

Every figure below comes from the brand's own platform analytics: the before screenshots straight from the account, the after numbers from the reporting window named on each case.

Case 01

Spark Kitchen

Commercial kitchen solutions

31 May – 27 Jun 2026

Client: Spark Kitchen: a commercial kitchen solutions brand selling to businesses, not walk-in shoppers.
Challenge: The brand needed a stronger social presence: one that could reach more potential clients and generate more attention without relying entirely on paid promotion.
My contribution: Full content ownership: monthly planning, product-led video concepts, captions and publishing, plus the reporting rhythm that decided where budget went next.
Strategy: Built content specifically around the brand's products and what its audience actually cares about. Paid support was used only to amplify posts that were already earning organic attention.

Results

Account analytics

Views×15.2

Before

36.9K

After

559,382

Profile views×25.2

Before

307

After

7,735

BeforeStraight from the account

View full size

→ After31 May – 27 Jun 2026

PerformanceReach

Video views

559,382

↑ 29.26%

Reached audience

427,253

↑ 39.51%

Profile views

7,735

↑ 10.58%

Reporting window

31 May – 27 Jun 2026

Organic vs. paid breakdown

Organic 80.19%Paid 19.81%

Four fifths of the reach was organic. Paid only amplified what was already working.

Case 02

Victoria Gift Shop

Watches and gifting

31 Mar – 29 Apr 2026

Client: Victoria Gift Shop: a watches and gifting retailer competing on presentation as much as price.
Challenge: The brand needed to improve its content and attract far more attention on its social media presence.
My contribution: Reset the content mix and the voice, wrote the hooks and captions, and kept the comment section active so new viewers had a reason to stay.
Strategy: Introduced more audience-focused, more humanised content: people and moments first, product second.

Results

Account analytics

Post views×9.0

Before

4.4K

After

39.8K

Likes×90

Before

82

After

7.4K

Profile views×4.2

Before

94

After

392

BeforeStraight from the account

View full size

→ After31 Mar – 29 Apr 2026

PerformanceEngagement

Post views

39.8K

↑ 509.6%

Likes

7.4K

↑ 3,784.3%

Comments

74

↑ 722.2%

Shares

93

↑ 481.3%

Profile views reached 392 in the same window, four times what the account was doing before.

Case 03

Gadgets Leo

Consumer electronics retail

31 May – 27 Jun 2026

Client: Gadgets Leo: consumer electronics retail, a category where people research before they buy.
Challenge: The brand needed better content visibility, and more people actually exploring its content instead of scrolling past.
My contribution: Concepted, scripted and structured the short-form slate, then read performance weekly to keep making more of what people watched to the end.
Strategy: Developed short-form video around product discovery, real customer interest and stronger opening hooks.

Results

Account analytics

Views×5.9

Before

22.8K

After

135K

Profile views×6.6

Before

390

After

2,562

BeforeStraight from the account

View full size

→ After31 May – 27 Jun 2026

PerformanceReach

Video views

135K

↑ 47.29%

Reached audience

121,464

Profile views

2,562

Reporting window

31 May – 27 Jun 2026

Growth of +47.29% on the previous window, driven by discovery-led short form.

Case 04

Socials by KM

Personal branding & SM education

15 – 21 Jun 2026

Client: Socials by KM, my own brand: personal branding and social media education.
Challenge: I wanted to position Socials by KM as more than a page sharing social media tips.
My contribution: Everything: positioning, strategy, scripting, filming, editing and community management. My own account, run the way I run a client's.
Strategy: Created educational and experience-based content aimed squarely at business owners.

Results

100% organic

Video views×14.5

Before

3,598

After

52K

Reached audience×18.2

Before

2,652

After

48,212

Profile views×8.8

Before

96

After

848

BeforeFlat and falling

View full size

→ After15 – 21 Jun 2026

PerformanceReach

Video views

52K

↑ 51.58%

Reached audience

48,212

Profile views

848

Paid support

None, 100% organic

Reporting window: 15 – 21 Jun 2026. Reach that was falling the month before turned into the account's best week.

The work, actually

The content itself, not a description of it.

Reel wall

Socials by KM

Victoria Gift Shop

Gadgets Leo

Socials by KM

MPM Studios

Services

The support your brand needs to stay visible and relevant.

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01

Social Media Consultation

A focused one-on-one session for business owners who need expert direction, but not full social media management.

02

Social Media Management

Planning, publishing and day-to-day account direction.

03

Content Strategy

Audience, pillars, campaigns and platform direction.

04

Content Creation

Short-form video concepts, scripts, captions and graphics.

05

Community Management

Comment and inbox engagement that protects brand trust.

06

Content Calendars

Clear weekly or monthly plans your team can execute.

07

Analytics & Reporting

Performance reviews with practical next steps.

08

Meta Ads Strategy

Campaign structure, creative direction and optimization.

09

Brand Positioning

A clearer voice, message and reason to choose you.

Selected work

Experience across brands with very different audiences.

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01Events

Vija Enterprises

Events and enterprise

02Education

Socials by KM

Personal brand and SMM education

03Commercial

Spark Kitchen

Commercial kitchen solutions

04Retail

Gadgets Leo

Consumer electronics retail

05Gifting

Victoria Gift Shop

Watches and gifting

06Creative

MPM Studios

Photography and videography

Each brand required a different content angle, from product education and sales support to trust-building and community engagement.

Client words

What it sounds like on the other side of the work.

Three voices

Jecinta brought clarity and consistency to our social media. We finally had a content plan that felt true to our brand.

Victor MwaiSample review

From the captions to the content calendar, everything felt thoughtful and organised. Working with Socials by KM made showing up online so much easier.

Brian AraniSample review

What stood out was how well Jecinta understood our audience. Her ideas gave us a clearer voice and fresh ways to connect with our customers.

James KamauSample review

How I work

A clear system keeps content consistent and improves it over time.

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01

Discover

Business, audience and goals

02

Build the strategy

Content pillars, voice and campaigns

03

Plan the month

Calendar, formats and priorities

04

Create and publish

Videos, graphics, captions and scheduling

05

Engage

Comments, messages and community signals

06

Review and improve

Reporting, insights and next actions

Let's build a stronger social presence

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Your brand deserves more than random posts.

If you need clear strategy, consistent content and performance-led management, let's talk.

Message on WhatsApp

Jecinta Mwai

Social Media Manager · Socials by KM

Phone+254 713 587 567→ Emailkoeyknowssocials@gmail.com→ TikTokSocials by KM→

Available for retainers, campaigns and strategy projects.

Jecinta Mwai.

Socials by KM.

I turn everyday brand moments into content people notice.

What clients get

Four brands, and the numbers on both sides of the work.

The content itself, not a description of it.

The support your brand needs to stay visible and relevant.

Social Media Consultation

Social Media Management

Content Strategy

Content Creation

Community Management

Content Calendars

Analytics & Reporting

Meta Ads Strategy

Brand Positioning

Experience across brands with very different audiences.

What it sounds like on the other side of the work.

A clear system keeps content consistent and improves it over time.

Discover

Build the strategy

Plan the month

Create and publish

Engage

Review and improve

Your brand deserves more than random posts.